meet the leadership team
Eden Kellner
Managing Director, Owner
Jace Newbold
Vice President, Business Operations
Brittany Welsch
Director of Project Management and Strategy
Dustin Kellner
Director, Program Integrity
![AdobeStock_1073377037 [Converted].jpg](https://static.wixstatic.com/media/d49c48_92e7dedfab504059a22358ffa5a20a7e~mv2.jpg/v1/fill/w_100,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_avif,quality_auto/d49c48_92e7dedfab504059a22358ffa5a20a7e~mv2.jpg)
A people-first consulting team with deep Adobe expertise.
Do Good Digital is a boutique Adobe Solution Partner rooted in Pittsburgh and built on a simple belief: technology works best when it’s designed around people.
We help organizations modernize the way they plan, manage, automate, and deliver work across Adobe’s Content Supply Chain — including Workfront Planning, Workfront Workflow, Workfront Automation, and Adobe Experience Manager (Sites & Assets).
Our consultants are former Adobe experts, system admins, operators, marketers, and process architects. We don’t just understand the tools — we understand the realities of teams, deadlines, approvals, and organizational change.
We’re not the biggest. We’re the most intentional.
Work should feel simpler. Systems should support people.
Every engagement we take on is guided by our core values:
Expertise
We bring deep product knowledge and proven best practices across the Adobe ecosystem.
Empathy
We listen first, understand your context, and design systems that reflect how your team actually works.
Ethics
Transparency, honesty, and doing the right thing define how we operate — even when it's not the easy answer.
Enablement
We teach your teams to self-sustain so success lasts long after the engagement ends.
Lean, collaborative, and human-centered — always.
We don’t believe in one-size-fits-all implementations or rigid consulting playbooks.
Instead, we partner closely with your teams to:
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Understand your goals and how work truly flows today
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Bring clarity to complexity through thoughtful design
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Build collaboratively so your team learns by doing
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Create systems built for long-term growth, not short-term fixes
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Improve adoption, governance, automation, and reporting
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Integrate AI — including tools like ChatGPT — where it genuinely makes work easier
Our approach blends operational excellence with a boutique, people-first consulting experience.
Aligned to Adobe’s evolving Content Supply Chain.
Adobe is constantly refining its platform and taxonomy.
That’s why we emphasize ecosystem-level expertise, not just tool-level knowledge.
We specialize in:
Adobe is constantly refining its platform and taxonomy.
That’s why we emphasize ecosystem-level expertise, not just tool-level knowledge.
Workfront Planning
Workfront Workflow
Workfront Automation
AEM Sites & AEM Assets
And we help teams build a connected operational backbone across:
intake & routing
planning & resourcing
production workflows
approvals & compliance
automation & integrations
content creation & delivery
reporting & leadership visibility
Whether you’re implementing new systems or evolving your existing stack, we help you design for today — and ready yourself for what’s next.
Built in Pittsburgh. Supporting teams everywhere.
Do Good Digital was founded in Pittsburgh and inspired by the city’s grit, heart, and work ethic.
We’re headquartered locally, but our team spans the U.S., supporting Fortune 500 brands, national nonprofits, growing teams, and fast-moving organizations across industries.
The name “Do Good” is more than a brand — it’s our way of operating.
We believe in doing right by clients, by people, and by our community.
